We are proud and excited to announce our partnership with BDO Belgium. Through the participation of this leading consultant in our company, we not only take a step towards Pavlov’s further growth, but also guarantee an even deeper expertise for our clients.

In turbulent times, smart organisations invest heavily in strengthening their brand values. Therefore, more than ever, we want to support ambitious brands in their challenges of valuable positioning, stimulating customer experience, attractive brand culture and relevant brand identity.

To provide you with an even more complete solution for your brand in the future, we are therefore committed to qualitatively scaling our operations. Thanks to the capital injection and the complementary expertise of BDO, from now on we will be able to offer even more well-founded advice, backed by an internationally renowned partner that makes a unique symbiosis possible.

How this partnership empowers us

Besides its traditional areas of expertise such as accountancy, BDO increasingly focuses on a broad range of consultancy. To assist companies from A to Z with all kinds of issues, in an innovative way. In June, BDO therefore also participated in energy player Odot, now followed by a participation in specialist brand consultant Pavlov.

“We notice that companies do not always know how to make a brand a valuable asset for their business,” BDO Belgium CEO Peter Van Laer points out. “For example, in restructuring, we see that the right positioning of a brand can contribute to its success. On top of this, during acquisition processes, we see that companies have many questions around positioning, culture, customer  experience and the possible rebranding associated with such an operation.”

“That symbiosis works both ways,” adds Pavlov partner Stef Verbeeck. “Our clients recognise how business-critical their brand is and what impact a solid brand strategy has on aspects such as sales, communication and HR. A strong brand makes things possible, and like BDO, we assist our clients especially during times of growth and transformation. Through the partnership with BDO, we can substantiate our advice even better and deepen our niche without broadening it.”

What will change for you?

Pavlov will continue to be the leading independent brand consultant you can turn to with your challenges regarding strategy, identity, culture and experience for your brand. Our name, address, approach and employees remain the same. Your regular contacts will remain your point of contact and will soon be joined by a growing team of specialists in the field. We also maintain our familiar and trusted style of collaboration with clients and partners; with short lines of communication, personal approach, up-to-date insights and in-depth branding expertise.

As of October 16, 2023 our board has been strengthened with Johan Vandenbroeck (President) and Peter Van Laer (CEO BDO Belgium).

More about BDO

BDO Belgium is an internationally operating consulting organisation with a solid reputation in financial services (Audit & Assurance, Tax & Legal, Accounting & Reporting) and complementary, specialised advice to support clients towards future-proof digital and sustainable growth (Advisory). In Belgium, BDO has more than 950 partners and employees spread over 12 offices and relies on an international network that is active in 164 countries with an expert team of more than 110,000 partners and employees.