Pavlov is the human centeredbrand consultant
Pavlov enables relational brands navigate their path towards future proof added value. We bring organizations closer to their stakeholders through profound insights, groundbreaking strategies and smart implementation. As an independent and experienced consultancy, we allow for strong brands to make things possible and set the standard for their industry.
Our approach for your challenge
Our projects follow a carefully crafted process of gaining profound insights, creating groundbreaking strategies and facilitating smart implementation by a team of seasoned experts.
Analysis
Our analytic process includes a deep dive into your organisation and brand experience, gaining insights into relevant stakeholders, conducting market research and focus studies, discovering the positioning of your competitors and the organisation of compelling workshops.
Strategy
Based on the insights from our brand analysis, we’re able to make informed choices regarding the added value of your brand, conforming to the rational and emotional motives of relevant stakeholders. We provide strategic frameworks that lay the foundations for implementation in day-to-day reality.
Implementation
After the strategic phase, we make your brand positioning a tangible reality for your internal and external target audiences. Using journey optimisation, clever design and workshops and training, we deliver crystal-clear action plans that enable your team to make your brand a valuable asset.
Discuss your brand objectives with our experts
We believe relational brandsare the future
In times of uncertainty, blind digitalisation, relentless rationalisation, AI-revolutions and global economic shifts, your brand’s stakeholders are in need of a human, empathic, personal and emotional approach more than ever. In his latest book Relatie Renaissance (Pelckmans, 2023, Dutch), Pavlov partner Stef verbeeck describes in detail the 5 virtues of the relational brand, closing the gap between brands and their internal and external stakeholders.
At Pavlov, we believe the winning brands of tomorrow uphold these virtues in the core of their existence. Therefore, our approach towards brand strategy, brand culture, brand design and brand experience puts the human and relational element of branding at the centre.
