pavlov | about Pavlov brand consultancy

We believe inthe power of brand strategy.

Based on the beliefs and expertise of our founders, Pavlov aims at helping organisations transform and evolve by means of a solid brand strategy. We’re not an agency, nor a traditional consultant. Pavlov focusses on turning the potential of your brand into tangible results by harnessing the power of synergy between our team of seasoned experts and your ambitions.

Michaël Verbeeck

Michaël Verbeeck

senior brand strategist & managing partner

Michaël earned his spurs at top agencies and leads Pavlov with passion. As an MBA candidate and experienced coach, he shows organisations the way to a stronger brand.

Stef Verbeeck

Stef Verbeeck

senior brand strategist & partner

Stef has been in branding for over 20 years and authored 5 books on the subject. As an international keynote speaker he inspires audiences with his bold insights into his field.

Annelies Lambert

Annelies Lambert

senior brand strategist

Annelies built her in-depth knowledge at internationally renowned brands and agencies. As an entrepreneur, she commits to strategies with a focus on purpose and culture.

Ferre Peeters

Ferre Peeters

creative brand consultant

Ferre is a creative jack-of-all-trades, digital native and aspiring chef. As a creative brand consultant he develops brand identities and experiences from a strategic viewpoint.

Peter Coun

Peter Coun

senior brand consultant

Peter combines his experiences in brand and marketing strategy with an extensive insight into relationship building, brand culture and change management to thrust brands forward.

What we promise youas an independent niche consultancy

not another agency

Pavlov as a niche consultant is specialised in developing and optimising brands as an essential part of your business success. Unlike traditional agencies, our focus is on strategy as a base for effective execution.

cutting edge expertise

Pavlov prides itself in the quality of its work and the impact it creates for your organisation. We exclusively work with seasoned experts and only partner with absolute forerunners in their field.

transparent synergy

No fuss, no clutter, no nasty surprises, no unnecessary overhead. Pavlov is renowned for its synergies with clients, based on trust, transparent cost structure and short communication lines

discover our approach

We are proud to be partnered with BDO Belgium. Our collaboration allows us to integrate the worldwide expertise on innovation, risk, legal, finance, legislation, industry trends, sustainability and business operations in our advice and enables their clients to gain insights into how to prosper using their brand as their most valuable asset.

Branding expertisetrusted by clients in every industry

Over the years we have had the honour to collaborate with a wide array of clients in different industries, ranging from ambitious start-ups and small businesses to enterprises, multinationals and public companies in full transformation.

Brussels Airport
AG Insurance
Wolters Kluwer
Royal Canin
Pavlov client references
check out our work