Michaël Verbeeck
Senior brand strategist
& managing partner
Michaël earned his spurs at top agencies and leads Pavlov with passion. As a Vlerick MBA and experienced coach, he shows ambitious organisations the way to a stronger brand.
Stef Verbeeck
Senior brand strategist
& partner
Stef has been in branding for over 20 years and authored 5 books on the subject. As an international keynote speaker he inspires audiences with his bold insights into his field.
Annelies Lambert
Senior brand strategist
Annelies built her in-depth knowledge at internationally renowned brands and agencies. As an entrepreneur, she commits to strategies with a focus on purpose and culture.
Ferre Peeters
Creative brand consultant
Ferre is a creative jack-of-all-trades, digital native and aspiring chef. As a creative brand consultant he develops brand identities and experiences from a strategic viewpoint.
Peter Coun
Senior brand consultant
Peter combines his experiences in brand and marketing strategy with an extensive insight into relationship building, brand culture and change management to thrust brands forward.
What we promise youas an independent niche consultancy
Not another agency
Pavlov as a niche consultant is specialised in developing and optimising brands as an essential part of your business success. Unlike traditional agencies, our focus is on strategy as a base for effective execution.
Cutting-edge expertise
Pavlov prides itself in the quality of its work and the impact it creates for your organisation. We exclusively work with seasoned experts and only partner with absolute forerunners in their field.
Transparent synergy
No fuss, no clutter, no nasty surprises, no unnecessary overhead. Pavlov is renowned for its synergies with clients, based on trust, transparent cost structure and short communication lines
We are proud to be partnered with BDO Belgium. Our collaboration allows us to tap into a worldwide expertise on innovation, risk, legal, finance, legislation, industry trends, sustainability and business operations and enables their clients to gain insights into how to prosper using their brand as their most valuable asset.
We believe relational brandsare the future
In times of uncertainty, blind digitalisation, relentless rationalisation, AI-revolutions and global economic shifts, your brand’s stakeholders are in need of a human, empathic, personal and emotional approach more than ever. In his latest book Relatie Renaissance (Pelckmans, 2023, Dutch), Pavlov partner Stef verbeeck describes in detail the 5 virtues of the relational brand, closing the gap between brands and their internal and external stakeholders.
At Pavlov, we believe the winning brands of tomorrow uphold these virtues in the core of their existence. Therefore, our approach towards brand strategy, brand culture, brand design and brand experience puts the human and relational element of branding at the centre.
Discuss your challenges with our experts
Wondering how strengthening your brand can help you achieve objectives and meet concrete challenges?
Book your free online consultation with our brand experts at a time that suits you and discover how we can help.