Maximising return on investment is not only a matter of a thoughtful selection of participations and pursuing operational success. It requires a clever approach to brand strategy, identity, culture and architecture in order to make acquisitions and potential exits profitable and rewarding.
Pavlov supports private equity firms, venture capitalists, family offices and institutional investors in leveraging brands as a means of effectively managing their portfolio in order to ensure pre-deal and post-deal results.
Redefining brand equity
Making strategic choices based on growth ambitions
Developing a strong brand that becomes a true asset is a matter of making informed choices. Pavlov helps makes these critical choices based on essential insights into industries, competitors and stakeholder motives.
Our proven process allows for maximising brand equity in a pre deal stage, and ambitious growth perspectives in a post deal stage. In M&A transactions, we provide the needed frameworks and strategies to enhance successful uniting brand positioning, culture and offering.
Turning M&A into relevant growth
A brand architecture that answers commercial needs
Many investors struggle with a proliferation of brands in their portfolio, historically grown, out of legal necessity or as a result of acquisitions.
Pavlov investigates commercial needs in relation to joint offering and creates clarity in your architecture of holdings, product brands, sub-brands and joint ventures and ensures that individual brands and entities mutually reinforce and support each other.
Your brand in a fitting form
Experts in complex rebranding processes
Over the years, Pavlov has built up extensive expertise in executing and coordinating complex rebranding processes for brands across all industries. Apart from the obvious feeling for the aesthetic aspects, stakeholder and change management associated with a rebrand have no secrets for our seasoned team.
Whether you are developing a new brand, merging historic brands after an M&A transaction or are looking to transform an existing brand to better align with your objectives and brand strategy – Pavlov takes ownership of the project from the initial creative brainstorming session to delivery in a comprehensive brand manual.
Discuss your challengeswith our experts
Trusted by established investors
Relevant client cases
Discuss your challenges with our experts
Wondering how strengthening your brand can help you achieve objectives and meet concrete challenges?
Book your free online consultation with our brand experts at a time that suits you and discover how we can help.
