Defining your brand value
Making strategic choices based on stakeholder motives
Developing a strong brand that becomes a true asset for your organisation is a matter of making informed choices. Pavlov helps makes these critical choices based on essential insights into your industry, competitors and stakeholder motives.
This proven process allows for a brand positioning that translates your vision and brand purpose into a tangible framework, enabling sustainable growth and lasting relationships seeded in shared values.
Making growth effortless
Guidance for ambitious brands
Brand equity plays a crucial part in both organic growth and M&A strategies. Pavlov helps ambitious brands prepare for growth by guiding them through industry challenges, provides the needed insights to scale or boosts their value during a due diligence phase.
Based on our extensive experience in mergers, we assist in the reconciliation of values and strengths after an acquisition, making sure the integration of brands involved becomes effortless and less of a business risk.
Covering relevant segments
A brand architecture that answers commercial needs
Many organisations struggle with a proliferation of brands in their portfolio, historically grown, out of legal necessity or as a result of acquisitions.
Pavlov creates clarity in your architecture of holdings, product brands, sub-brands and joint ventures based on the needs and desires of relevant target groups and ensures that brands mutually reinforce and support each other.
Discuss your challengeswith our experts
Our approach for your challenge
Our projects follow a carefully crafted process of gaining profound insights, creating groundbreaking strategies and facilitating smart implementation by a team of seasoned experts.
Brandanalysis
First, we make sure to understand your organisation, your industry and your target audiences. These insights create a solid foundation to make informed choices later in the process.
Brandstrategy
Based on our analysis, we provide a strategic framework that lays the foundation for successful positioning, culture, experience and identity design.
Brandimplementation
We assist you in each step of implementing our branding advice into daily reality and remain at the disposal of your business for any type of consultancy.
Relevant client cases
Discuss your challenges with our experts
Wondering how strengthening your brand can help you achieve objectives and meet concrete challenges?
Book your free online consultation with our brand experts at a time that suits you and discover how we can help.
