Building emotional client relationships
Creating experiences is the new branding
More than ever, your client base expects a valuable and memorable customer experience in order to buy from your brand and engage in a long term relationship. Not only does a tantalising experience provide an instant emotional benefit to the relationship with your target audience, it allows for your brand to charge a premium, boosts customer loyalty and facilitates word of mouth advertising.
Pavlov provides brands across industries with a framework to optimise the customer journey and leverage the power of brand experiences in sustainable human-to-human interactions.
Mapping the customer journey
Memorable experiences, crafted to client needs
By thoroughly investigating and understanding the needs, fears, wishes and emotional motives to interact with your brand, Pavlov experts provide you with insights in relevant target audience segments and their desires in the short term.
Using insights from audience research, focus studies, field visits, competitor studies and mystery shopping, we are able to map the entire customer journey and define the optimal experience for individual touch points.
Experience for every channel
A communication strategy that tells the right story
How your stakeholders perceive and experience your brand is in large part a matter of communication. Sales and marketing efforts traditionally constitute a large part of the customer experience, so Pavlov makes sure it is done the right way and in line with your brand strategy.
We develop marketing and communication frameworks and strategies as an integral part of your brand experience, based on audience insights and proven methodologies to ensure an optimal return on investment.
Discuss your challengeswith our experts
Our approach for your challenge
Our projects follow a carefully crafted process of gaining profound insights, creating groundbreaking strategies and facilitating smart implementation by a team of seasoned experts.
Brandanalysis
First, we make sure to understand your organisation, your industry and your target audiences. These insights create a solid foundation to make informed choices later in the process.
Brandstrategy
Based on our analysis, we provide a strategic framework that lays the foundation for successful positioning, culture, experience and identity design.
Brandimplementation
We assist you in each step of implementing our branding advice into daily reality and remain at the disposal of your business for any type of consultancy.
Relevant client cases
Discuss your challenges with our experts
Wondering how strengthening your brand can help you achieve objectives and meet concrete challenges?
Book your free online consultation with our brand experts at a time that suits you and discover how we can help.
