Privacy policy

1. Identity and contact

This website with address ‘’ is operated by Pavlov BV, established at Cassiersstraat 42, 2060 Antwerp with company number 064.760.7434.

Company name: Pavlov
Legal form: BV
Trade name: Pavlov
Registered office: Cassiersstraat 42, 2060 Antwerp
VAT number: BE064.760.7434
Phone number: +32 3/337.29.10
E-mail address:

2. Processing of data

2.1. Personal data we process

As a brand consultancy and strategic/creative partner, Pavlov processes certain data of companies/organisations and/or contact persons associated with these companies/organisations. Below is an overview of the data we process:

  • Identification of the company/organisation (trade name, company number, etc.) and/or the contact persons within this company/organisation (first name, surname, gender, date of birth, place of birth, etc.)
  • Address details
  • Contact details, including e-mail address and telephone number
  • Financial data (bank details of the company/organisation)
  • IP address
  • Location details
  • Data about your activities on this website

Our website and/or services do not intend to collect data on website visitors who are under the age of 16, unless they have parental or guardian consent. However, we cannot verify whether a visitor is older than 16 and therefore advise parents to be involved in their children’s online activities to avoid collecting data about children without parental consent. If you are convinced that we have collected personal data about a minor without such consent, please contact us at and we will delete this information.

2.2. Purposes for processing personal data

Pavlov BV processes these data communicated by you in function of

  • Building customer relations and to contact you in function of cooperation requests, orders and performances within the framework of an agreement
  • Handling invoicing and payments
  • Informing you of changes to our services
  • Delivering services to you
  • Legal obligations, such as data we need for tax returns

This data may also be used for direct marketing purposes and to inform you about our commercial offer, if you have given your consent on this website or on another channel.

2.3. Storage and security of personal data

Pavlov takes the protection of your data very seriously and takes measures to prevent misuse, loss, unauthorised access, unwanted disclosure and unauthorised modification. We do not keep your personal data longer than necessary to realise the purposes for which your data are collected.

2.4. Viewing, adjusting or deleting data

All personal data you provide to us will only be viewed, modified or deleted by Pavlov. This data will not be passed on to third parties, unless you give permission, this is necessary for the execution of an assignment or we are legally obliged to do so.

You always have the right to inspect, correct or delete your personal data. In addition, you have the right to withdraw your possible consent for data processing or object to the processing of your personal data by Pavlov BV, and you have the right to data portability. This means that you can submit a request to us to send the personal data we hold on you in a computer file to you or another organisation named by you.

If you wish, you can send a request to inspect, correct, delete or transfer your personal data to To ensure that the request for inspection is made by you, we ask you to send a copy of your proof of identity with the request, so that we can guarantee your privacy at all times. We will respond to your request as soon as possible, at the latest within four weeks.

3. Terms of use of this website

3.1. Intellectual property rights

The use of the information and materials (including images, videos, white papers, etc.) on this website is free as long as you do not copy, distribute or otherwise use or misuse this information. Only with explicit permission, or if stipulated by mandatory law, may you reuse this information.

3.2. Limitation of liability

Although Pavlov BV tries to compose this website as carefully and correctly as possible, we do not guarantee the correctness, accuracy or topicality of the information it contains. Should, despite our efforts, incompleteness, incorrect information or technical unavailability arise, we cannot accept liability for this. If you notice any inaccuracies or problems when using this website, you may always report them to

If certain pages on this website contain links to external sources or websites of third parties, Pavlov does not accept any liability about the content or availability of these sources. Clicking on such links is done at the user’s own risk. Pavlov does not guarantee the correctness, accuracy or topicality of these sources, and does not give any implicit approval for the information offered on these sources.

Pavlov reserves the right to change, remove or repost the information and materials on this website at any time without prior notice.

4. Cookie policy

Pavlov considers it important that you can view, listen to, read or experience its content at any place and at any time via various media platforms. On Pavlov’s online platforms, techniques are used to make this possible, for example by means of cookies and scripts. These techniques are referred to below as cookies for convenience. This cookie policy applies to all online activities of Pavlov.

Pavlov may change the cookie policy at any time. This may happen, for example, in the context of changes to its services or applicable legislation. The changed policy will then be announced on Pavlov’s relevant online channels and apply from the moment it is announced.

4.1. What are Cookies?

Cookies are small data or text files installed on your computer or mobile device when you visit a website or use a (mobile) application. The cookie file contains a unique code that allows your browser to be recognised by the website or web application during the visit to the online service or during successive, repeated visits. Cookies may be set by the server of the website or application you visit, but also by third-party servers that may or may not cooperate with this website or application.

4.2. Why do we use cookies?

Cookies generally make interaction between the visitor and the website or application easier and faster and help the visitor navigate between different parts of a website or application. In addition, cookies may be used to show Pavlov advertisements that match your interests.

4.3. What cookies do we use?

Necessary & functional cookies: These cookies are necessary to make the website work optimally and according to the correct functionalities. They further ensure that certain user preferences are saved (such as screen resolution, optimisation to the browser used, etc.). In addition, we use external sources to offer specific (optional) media, for this we work, for example, with Youtube (video), Soundcloud (audio), Calendly (booking appointments) and Slideshare (presentations).

Analytical cookies: These cookies enable Pavlov bvba to analyse the use of this website by visitors (such as web pages visited, time spent on the website, any problems loading web pages, etc.) and to optimise on the basis of this information. Google Analytics cookies were placed on Pavlov’s website to collect this data.

Tracking cookies: These cookies aim to deliver content that is more relevant to you and, based on your use of this website, show targeted ads on third-party platforms that we think will be of interest to you. Cookies from Hubspot, Facebook (Pixel) and Doubleclick (Google Marketing Platform) were placed on Pavlov’s website for this purpose.

4.4. Refusing or managing cookies

You can refuse the installation of cookies via your browser settings and can also delete cookies already installed from your computer or mobile device at any time. For the most common web browsers, you can find the following user guides for this:

Internet ExplorerGoogle ChromeMozilla FirefoxSafari

If you disable cookies, please note that certain elements on this website (including certain images or text) may not look nice, or you may not be able to use certain applications.

For all questions and/or comments about cookies on this website, please contact the address above or at the e-mail address