{"id":133909,"date":"2024-09-27T14:34:35","date_gmt":"2024-09-27T13:34:35","guid":{"rendered":"https:\/\/pavlov.be\/wij-maken-van-je-merk-je-meest-waardevolle-asset\/"},"modified":"2025-04-17T15:15:13","modified_gmt":"2025-04-17T14:15:13","slug":"oplossingen","status":"publish","type":"page","link":"https:\/\/pavlov.be\/nl\/oplossingen\/","title":{"rendered":"Wij maken van je merk je meest waardevolle asset"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;679313&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;484256&#8243;][vc_single_image media=&#8221;132621&#8243; media_width_percent=&#8221;25&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;167443&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;859379&#8243;]<\/p>\n<h3>Merkpositionering<\/h3>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;305109&#8243;]Sterke merken durven keuzes te maken en vermijden consensus om voor interne en externe stakeholders waarde te cre\u00ebren. Pavlov helpt je deze cruciale keuzes te maken en begeleidt de overgang van organisatiegericht naar mensgericht denken.[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;160233&#8243;]<span class=\"services\">Merkpurpose en -visie &#8211; Waardepropositie &#8211; Merkarchitectuur &#8211; Commerci\u00eble due diligence<br \/>\n<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;866259&#8243;][vc_single_image media=&#8221;132617&#8243; media_width_percent=&#8221;25&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;153452&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;154073&#8243;]<\/p>\n<h3>Merkcultuur<\/h3>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;507791&#8243;]Je DNA naar een overtuigende merkcultuur en employee advocacy vertalen is cruciaal om talent aan te trekken en te behouden. Pavlov blink uit in je organisatiewaarden af te stemmen op je human capital om zo een begeerde werkgever te worden.[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;171025&#8243;]<span class=\"services\">Employer value proposition &#8211; Cultuurworkshops &#8211; Interne communicatie &#8211; Brand advocacy<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;679313&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;484256&#8243;][vc_single_image media=&#8221;132618&#8243; media_width_percent=&#8221;25&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;402112&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;747636&#8243;]<\/p>\n<h3>Merkontwerp<\/h3>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;132051&#8243;]Een blijvend merk cre\u00ebren is een kwestie van het tastbaar en aantrekkelijk te maken voor interne en externe stakeholders. Pavlov cre\u00ebert verhalen die indruk maken en vertaalt ze naar merkidentiteiten, concepten en ervaringen die de zintuigen prikkelen.[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;157666&#8243;]<span class=\"services\">Merkverhalen &amp; -claims &#8211; Naamgeving &amp; logo-ontwerp &#8211; Ontwerp van merkidentiteit &#8211; ontwikkeling van sjablonen en assets<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;866259&#8243;][vc_single_image media=&#8221;132619&#8243; media_width_percent=&#8221;25&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;868142&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;706835&#8243;]<\/p>\n<h3>Merkbeleving<\/h3>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;861835&#8243;]Ervaringen cre\u00ebren is het nieuwe branding &#8211; of het nu gaat om het wegnemen van frictie bij contactmomenten of het optimaliseren van de hele customer journey. Pavlov helpt je merk onweerstaanbaar te maken door emotionele ervaringen vorm te geven voor relevante doelgroepen.[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;133276&#8243;]<span class=\"services\">Customer journey framework &#8211; Marketingstrategie &#8211; Campagneconcepten &#8211; Omnichannelstrategie<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;133620&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;133704&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;133622&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;131326&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;seashell&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;102330&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;104808&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;397895&#8243;]Recent werk[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;214243&#8243;][vc_button button_color=&#8221;peackock&#8221; size=&#8221;btn-sm&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fpavlov.be%2Fnl%2Fwerk%2F|title:Casestudies%20van%20impactvolle%20merken&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;781637&#8243;]Bekijk meer werk[\/vc_button][\/vc_column_inner][\/vc_row_inner][uncode_index el_id=&#8221;index-621667&#8243; loop=&#8221;size:2|order_by:rand|post_type:portfolio|taxonomy_count:10&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; gutter_size=&#8221;2&#8243; portfolio_items=&#8221;media|featured|onpost|original,title,text|excerpt&#8221; single_text=&#8221;overlay&#8221; single_width=&#8221;6&#8243; images_size=&#8221;sixteen-nine&#8221; single_overlay_color=&#8221;peackock&#8221; single_overlay_opacity=&#8221;50&#8243; single_overlay_visible=&#8221;yes&#8221; single_text_visible=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_title_semantic=&#8221;p&#8221; single_title_family=&#8221;font-413127&#8243; single_title_dimension=&#8221;h5&#8243; single_title_weight=&#8221;800&#8243; single_title_transform=&#8221;uppercase&#8221; single_meta_custom_typo=&#8221;yes&#8221; single_meta_size=&#8221;default&#8221; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;565034&#8243; single_icon=&#8221;fa fa-plus&#8221; items=&#8221;eyIxMzE0ODNfaSI6eyJzaW5nbGVfd2lkdGgiOiI2In0sIjEzMTQ5Ml9pIjp7InNpbmdsZV93aWR0aCI6IjYifX0=&#8221; offset=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;133513&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Je merk is meer dan een mooi logo of het volgen van de laatste marketingtrend. Je merk is de kern van alles wat je doet en moet een duidelijke purpose vertegenwoordigen voor interne en externe stakeholders. Wij zorgen ervoor dat je merk onderdeel wordt van je DNA, een concurrentievoordeel biedt en geweldige ervaringen en duurzame relaties mogelijk maakt.<\/p>\n","protected":false},"author":1,"featured_media":133754,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-133909","page","type-page","status-publish","has-post-thumbnail","hentry","page_category-pavlov-nl"],"_links":{"self":[{"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/pages\/133909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/comments?post=133909"}],"version-history":[{"count":6,"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/pages\/133909\/revisions"}],"predecessor-version":[{"id":133975,"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/pages\/133909\/revisions\/133975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/media\/133754"}],"wp:attachment":[{"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/media?parent=133909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}