{"id":133900,"date":"2023-09-06T19:38:15","date_gmt":"2023-09-06T18:38:15","guid":{"rendered":"https:\/\/pavlov.be\/wij-geloven-in-de-kracht-van-merkstrategie\/"},"modified":"2025-04-17T15:12:35","modified_gmt":"2025-04-17T14:12:35","slug":"over-ons","status":"publish","type":"page","link":"https:\/\/pavlov.be\/nl\/over-ons\/","title":{"rendered":"Wij geloven in de kracht van merkstrategie"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;985462&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;201668&#8243;][vc_single_image media=&#8221;132526&#8243; media_width_percent=&#8221;60&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;167927&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;177337&#8243;]Micha\u00ebl Verbeeck[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;817799&#8243; css=&#8221;.vc_custom_1744018176245{margin-top: 10px !important;padding-top: 0px !important;}&#8221;]<span class=\"jobtitle\">Senior Brand Strategist<br \/>\n<\/span><span class=\"jobtitle\">&amp; Managing Partner<\/span><\/p>\n<p>Micha\u00ebl verdiende zijn sporen bij topagencies en leidt Pavlov met passie. Als Vlerick MBA en ervaren coach wijst hij ambitieuze organisaties de weg naar een sterker merk.[\/vc_column_text][vc_icon position=&#8221;left&#8221; space_reduced=&#8221;yes&#8221; display=&#8221;inline&#8221; icon=&#8221;fa fa-linkedin-square&#8221; icon_color=&#8221;color-142481&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; linked_title=&#8221;yes&#8221; text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;359826&#8243; icon_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmichaelverbeeck%2F|title:Micha%C3%ABl%20Verbeeck%20Linkedin|target:_blank|&#8221;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;190514&#8243;][vc_single_image media=&#8221;132528&#8243; media_width_percent=&#8221;60&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;211741&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;221877&#8243;]Stef Verbeeck[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;574353&#8243; css=&#8221;.vc_custom_1727435222063{margin-top: 10px !important;padding-top: 0px !important;}&#8221;]<span class=\"jobtitle\">Senior Brand Strategist<br \/>\n<\/span><span class=\"jobtitle\">&amp; Partner<\/span><\/p>\n<p>Stef houdt zich al meer dan 20 jaar bezig met branding en is auteur van 5 boeken over het onderwerp. Als internationaal keynotespreker inspireert hij zijn publiek met gedurfde inzichten in zijn vakgebied.[\/vc_column_text][vc_icon position=&#8221;left&#8221; space_reduced=&#8221;yes&#8221; display=&#8221;inline&#8221; icon=&#8221;fa fa-linkedin-square&#8221; icon_color=&#8221;color-142481&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; linked_title=&#8221;yes&#8221; text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;118181&#8243; icon_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fstefverbeeck|title:Stef%20Verbeeck%20Linkedin|target:_blank|&#8221;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;209721&#8243;][vc_single_image media=&#8221;132524&#8243; media_width_percent=&#8221;60&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;675281&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;182977&#8243;]Annelies Lambert[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;833372&#8243; css=&#8221;.vc_custom_1727435465805{margin-top: 10px !important;padding-top: 0px !important;}&#8221;]<span class=\"jobtitle\">Senior Brand Strategist<\/span><\/p>\n<p>Annelies bouwde haar diepgaande kennis op bij internationaal gerenommeerde merken en agencies. Als ondernemer zet ze zich in voor strategie met een focus op purpose en cultuur.[\/vc_column_text][vc_icon position=&#8221;left&#8221; space_reduced=&#8221;yes&#8221; display=&#8221;inline&#8221; icon=&#8221;fa fa-linkedin-square&#8221; icon_color=&#8221;color-142481&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; linked_title=&#8221;yes&#8221; text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;707952&#8243; icon_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fannelies-lambert-813aab60%2F|title:Annelies%20Lambert%20Linkedin|target:_blank|&#8221;][\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;985462&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;201668&#8243;][vc_single_image media=&#8221;132525&#8243; media_width_percent=&#8221;60&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;134829&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;554269&#8243;]Ferre Peeters[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;507068&#8243; css=&#8221;.vc_custom_1727429271875{margin-top: 10px !important;padding-top: 0px !important;}&#8221;]<span class=\"jobtitle\">Creative Brand Consultant<\/span><\/p>\n<p>Ferre is een creatieve jack-of-all-trades, digital native en aspirant-kok. Als Creative Brand Consultant ontwikkelt hij merkidentiteiten en -ervaringen vanuit een strategisch oogpunt.[\/vc_column_text][vc_icon position=&#8221;left&#8221; space_reduced=&#8221;yes&#8221; display=&#8221;inline&#8221; icon=&#8221;fa fa-linkedin-square&#8221; icon_color=&#8221;color-142481&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; linked_title=&#8221;yes&#8221; text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;194858&#8243; icon_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fferre-peeters%2F|title:Ferre%20Peeters%20Linkedin|target:_blank|&#8221;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;190514&#8243;][vc_single_image media=&#8221;132527&#8243; media_width_percent=&#8221;60&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;172557&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;190421&#8243;]Peter Coun[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;113875&#8243; css=&#8221;.vc_custom_1727429288948{margin-top: 10px !important;padding-top: 0px !important;}&#8221;]<span class=\"jobtitle\">Senior Brand Consultant<\/span><\/p>\n<p>Peter combineert zijn ervaring in merk- en marketingstrategie met een uitgebreid inzicht in relatieopbouw, merkcultuur en change management om merken vooruit te duwen.[\/vc_column_text][vc_icon position=&#8221;left&#8221; space_reduced=&#8221;yes&#8221; display=&#8221;inline&#8221; icon=&#8221;fa fa-linkedin-square&#8221; icon_color=&#8221;color-142481&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; linked_title=&#8221;yes&#8221; text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;180600&#8243; icon_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpetercoun%2F|title:Peter%20Coun%20Linkedin|target:_blank|&#8221;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;209721&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;seashell&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;417048&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;123421&#8243;]Wat we je beloven<br \/>\nals onafhankelijke nicheconsultant[\/vc_custom_heading][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;635915&#8243;][vc_custom_heading text_color=&#8221;sage&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;118623&#8243; text_color_type=&#8221;uncode-palette&#8221; subheading=&#8221;Pavlov is als nicheconsultant gespecialiseerd in het ontwikkelen en optimaliseren van merken als essentieel onderdeel van je zakelijk succes. In tegenstelling tot traditionele agencies ligt onze focus op strategie als basis voor effectieve uitvoering.&#8221;]Not another agency[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_color=&#8221;sage&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;166761&#8243; text_color_type=&#8221;uncode-palette&#8221; subheading=&#8221;We zijn trots op de kwaliteit van ons werk en de impact die het cre\u00ebert voor jouw organisatie. We werken uitsluitend met ervaren experts en gaan alleen samenwerkingen aan met absolute koplopers in hun vakgebied.&#8221;]Geavanceerde expertise[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_color=&#8221;sage&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;491743&#8243; subheading=&#8221;Geen gedoe, geen verwarring, geen onaangename verrassingen, geen onnodige overheadkosten. Pavlov staat bekend om zijn synergie met klanten, gegrond in vertrouwen, een transparante kostenstructuur en korte communicatielijnen.&#8221; text_color_type=&#8221;uncode-palette&#8221;]Transparante synergie[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-142481&#8243; border_width=&#8221;0&#8243; display=&#8221;inline&#8221; link=&#8221;url:https%3A%2F%2Fpavlov.be%2Fnl%2Foplossingen%2F|title:Onze%20bewezen%20aanpak%20voor%20jouw%20merk&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;398625&#8243;]Ontdek onze oplossingen[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;324349&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138871&#8243;][vc_single_image media=&#8221;132563&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;823886&#8243; media_width_pixel=&#8221;400&#8243; media_link=&#8221;url:http%3A%2F%2Fwww.bdo.be|target:_blank&#8221;][vc_column_text uncode_shortcode_id=&#8221;629327&#8243;]We zijn trots op ons partnership met BDO Belgium. Onze samenwerking laat ons toe om te profiteren van een wereldwijde expertise op het gebied van innovatie, risk, legal, finance, wetgeving, sectortrends, duurzaamheid en business operations en stelt hun klanten in staat om inzicht te krijgen in hoe hun merk hen kan helpen groeien.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;undergrowth&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;144071&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading text_color=&#8221;snow&#8221; uncode_shortcode_id=&#8221;168197&#8243; text_color_type=&#8221;uncode-palette&#8221;]Wij geloven dat relationele merken<br \/>\nde toekomst zijn[\/vc_custom_heading][vc_column_text text_color=&#8221;snow&#8221; uncode_shortcode_id=&#8221;163931&#8243; text_color_type=&#8221;uncode-palette&#8221;]In tijden van onzekerheid, blinde digitalisering, meedogenloze rationalisering, AI-revoluties en wereldwijde economische verschuivingen, hebben de stakeholders van je merk meer dan ooit nood aan een menselijke, empathische, persoonlijke en emotionele benadering. In zijn nieuwste boek Relatie Renaissance (Pelckmans, 2023) beschrijft Pavlov-partner Stef Verbeeck in detail de vijf deugden van het relationele merk, waarmee de kloof tussen merken en hun interne en externe stakeholders wordt gedicht.<\/p>\n<p>Bij Pavlov geloven we dat de winnende merken van morgen deze deugden tot in hun kern meedragen. Daarom stellen we in onze benadering van merkstrategie, merkcultuur, merkdesign en merkervaring het menselijke en relationele aspect van branding centraal.[\/vc_column_text][vc_button button_color=&#8221;peackock&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; link=&#8221;url:http%3A%2F%2Fwww.relatierenaissance.be|target:_blank|&#8221; icon=&#8221;fa fa-external-link&#8221; uncode_shortcode_id=&#8221;128745&#8243; button_color_type=&#8221;uncode-palette&#8221;]Bestel je exemplaar[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;198970&#8243;][vc_single_image media=&#8221;132739&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;right-t-left&#8221; animation_speed=&#8221;300&#8243; uncode_shortcode_id=&#8221;481222&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;133513&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Gegrond in de waarden en expertise van onze oprichters, helpt Pavlov organisaties te transformeren en evolueren met behulp van een onderbouwde merkstrategie. We zijn geen agency en ook geen traditionele consultant. Pavlov zet het potentieel van je merk om in tastbare resultaten door een krachtige wisselwerking tussen ons team van ervaren experts en jouw ambities.  <\/p>\n","protected":false},"author":1,"featured_media":133773,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-133900","page","type-page","status-publish","has-post-thumbnail","hentry","page_category-pavlov-nl"],"_links":{"self":[{"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/pages\/133900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/comments?post=133900"}],"version-history":[{"count":3,"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/pages\/133900\/revisions"}],"predecessor-version":[{"id":133974,"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/pages\/133900\/revisions\/133974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/media\/133773"}],"wp:attachment":[{"href":"https:\/\/pavlov.be\/nl\/wp-json\/wp\/v2\/media?parent=133900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}